*ahem*Fake Italian Dolmio-style accents aside, I'm getting kinda annoyed by these ads for "new look" food products. There's been a whole lot for Continental and Dolmio lately, all braying about how fantastic the new look is while maintaining the "same good ol' taste."
What a lot of bosh.
Whenever anything says "new look" about food stuff, it's just code for "We're going to make the servings smaller and charge you the same price. And then we'll hike the price up at a later date. Suckers."
Continental serving sizes have apparently decreased from what they used to be back in the day. Today while doing a quick grocery grab, I saw that the little grocery store had both the old bottles of Dolmio pasta sauces as well as some of the "new look" ones. Comparing the two quickly, the "new look" has 20 grams less pasta sauce than the old style ones, taking it from 570 grams to 550 grams.
Okie, so it's not a massive change, but why don't they just say, "Yeah, we're making it smaller, charging the same price and using the money we've saved on putting pasta sauce in a bottle to bombard you with ads to make you think it's a good thing. Australians are getting too fat anyways. You should thank us, you ingrates!"?
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