Cupcakes are making a comeback.

Oh yes, I'm serious!

*ponders the resurgence of staples-as-luxe items*

Hmm.

And someone in the article says somewhere that it's about the "return to old-fashioned values, when everything was done in moderation and everything was pure" thing which I think has a point (even if it over-looks the grimier side of the past and its problems). Look at fashion - going back to the 1940s style suits and things like that. Look at ballroom dancing being back on the telly. Look at the increase in spending on "luxury" items with a retro feel. Look at the way people are focusing on buying and using more antique items.

Personally, I blame Nigella Lawson for the cupcake thing, who said all those years ago on Nigella Bites or whatever her show was called that cupcakes are a great thing to have rather than a whole cake and that they're not just for kids ;) And then who can forget How To Be A Domestic Goddess with its gorgeously simple single cupcake on the front?

Altho... *pause for impending announcement*... I don't really like cupcakes.

They're a bit too princessy.