Looked at the (PRODUCT)RED website recently with their manifesto. This is part of it:

IF THEY DON'T GET THE PILLS, THEY DIE. WE DON'T WANT THEM TO DIE. WE WANT TO GIVE THEM THE PILLS. AND WE CAN. AND YOU CAN. AND IT'S EASY.

For some reason, I'm imagining in the shouty Irish accent of comedian Jason Byrne (tell me the stars on his site don't surprise you at least a little), before he then goes off onto a rant about how these kids need drugs because it's important that they don't miss out on the "life-enhancing experience of E," with some audience participation and more shouting.